Dil Foods Founder Arpita Aditi pitched spectacularly in Shark Tank India Season 3. She won the hearts of the sharks with her clarity in numbers. Her clear answers to all the sharks’ queries made it to a 2 crore deal. She is building a chain of virtual restaurants through her standardised food recipes. Dil Foods is a virtual cloud kitchen brand that delivers your favourite food items with no compromise on its taste. The company’s performance improved after its appearance in the Shark Tank India Season 3. Let us have a look at the Dil Foods Shark Tank journey and growth below.
Who Is Arpita Dil Foods Founder?
Dil Foods founder Arpita Aditi belongs to Ranchi, Jharkhand but lives in Bengaluru, Karnataka. She completed her graduation from Manipal Institute of Technology with an Engineer’s degree in Biotechnology in 2014. Arpita enters the corporate world during her college. She started as a Quality Control Specialist with Biocon during her college’s third year. It was an internship opportunity. After college, she did another internship with Himalaya Drug Company as a Research Scientist.
For a long-term job, she preferred entering sales. Thus, she joined Reliance General Insurance as a Corporate Sales manager. Accumulating more skills in these two years with Reliance, she moved to Little Internet Private Ltd. for the same role. Dil Foods founder Arpita mentions that her life changed at Swiggy. She joined the company in 2017 in Bangalore as a National Partnerships handling. Her major task was to talk with restaurants. After interacting with 5,000+ restaurants, she observed some gaps in the industry.
Arpita saw that all the solutions that favour restaurant’s growth are only focusing on the cream layer. While no one was looking at the stand-alone restaurants that constitute the total market share. Arpita started Nutnbolt after leaving Swiggy. The company was like an Agency that helps the restaurants manage the online orders and business. While restaurants were handling the dine-in section. However, she realised that the marketing cost and percentage were going high for them. She started Dil Foods pivoting from Nutnbolt in March 2022. Arpita Aditi is currently approx 32 years old and doing well in her business. She has a net worth of approx $5 million.
Dil Foods Brands And Valuation
Dil Foods operates with its different brand names. Following are the names of some popular Dil Foods Brands:
- Dil Punjabi
- Aahar
- The Chaat Cult
- House of Andhra
- Khichdi Bar
- Bhole Ke Chole
- Chahwa
- Bihari Bowl
The company pitched a valuation of Rs. 100 Crores in Shark Tank Season 3. While it receives the final valuation of Rs. 75 crores. The company made a revenue of 7 crores in FY 2022-23 With Rs. 1 crore loss. While FY 2023-24 expects a profit of Rs. 2.2 crores with Rs. 20 crore revenue.
Dil Foods Business Modal
Dil Foods has a standardised food preparation system. The company has 68% of its food standardised. While they are working on the rest as well. Dil Foods uses Lyophilisation methods. It is a technique in which the fresh vegetables and the food recipe are converted into a powder form that they deliver at the restaurants. They prepare the recipe by adding water to it. Thus, many people question the freshness of the food. Arpita also claims on the show that the food is fresher than that available in restaurants. How? Let us find below.
Dil Foods first cuts the vegetables and brings the food’s ingredients to -18C temperature within 15 minutes. They then start the process of freeze-drying. Thus, it leaves very little opportunity for the microbes to grow on the food. Thus, she claims it to be better than the vegetables used in hotels. Dil Foods has 65+ restaurants and 111+ outlets.
Dil Foods Shark Tank Success Story
Dil Foods Shark Tank’s story gives a lot of insights about the food industry’s business. She asked for Rs. 50 Lakhs for 0.5% equity at a valuation of Rs. 100 crores. Every shark impressed by the pitch was willing to give her an offer on the valuation she asked. Shark Vineeta Singh gave the first offer. It was for Rs. 50 Lakhs for 0.5% equity at Rs. 100 crore valuation.
Shark Ritesh gave the same offer for Rs. 50 Lakhs for 0.5% equity at Rs. 100 crore valuation. Radhika joined, and the offer was revised to Rs. 1 Crore for 1% equity at Rs. 100 crore valuation. Peyush also joined the offer later. Aman opts out of the deal. Dil Foods founder made a deal with Shark Vineeta, Ritesh, Radhika, and Peyush. It was for Rs. 2 crores for 267% equity at a valuation of Rs. 75 Crores. Keep reading with Charcha Times.
